Calculator
Contribution Margin Calculator
Audit net revenue, variable costs, and contribution profit on a per-order basis.
Open calculatorOperator-grade ecommerce finance tools
Pricing, margin, and unit economics for ecommerce operators
Model profitability, pricing floors, and acquisition thresholds with calculations you can inspect line by line.
ncreasd is built for operators making pricing, promo, and channel decisions under cost pressure. No dashboards. No founder layer. Just usable calculator logic and short guides behind the math.
Contribution margin, not just gross margin See what the order contributes after the cost stack is fully loaded.
Pricing floors with real variable costs Set promo guardrails before margin leaks into the channel.
ROAS targets grounded in economics Turn order economics into CAC limits you can defend.
Returns, fees, and fulfillment included Model the costs that usually get left out until later.
Core tools for operator decisions
Core tools for operator decisions
Three focused calculators for order economics, price discipline, and acquisition targets rooted in actual variable costs.
Guides behind the math
Guides behind the math
Short operator notes on the formulas, assumptions, and mistakes behind the calculators.
Guide
Contribution Margin vs Gross Margin
Why gross margin is incomplete when pricing and acquisition decisions are on the line.
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How to Calculate a Pricing Floor
Build price guardrails from real variable costs rather than markup shortcuts.
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What Break-even ROAS Actually Means
Use break-even ROAS as a unit-economics threshold, not a slogan.
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How to Model Returns in Ecommerce
Returns belong in the order model, not in a cleanup tab later.
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